Use Cases

Three unique ways to monetize a Dating App in 2021

March 11, 2021

Dating Apps have made their way into our culture and are growing rapidly in users and popularity. Most of them rely on ad revenue and premium subscriptions to monetize their app in terms of revenue. Generating revenue these ways has a few disadvantages, as ads usually interrupt the user experience and a large part of the userbase often avoids premium subscriptions. In this article, we go over three unique ways of monetizing a dating app with rewarded surveys without the disadvantages of advertising and in-app purchases.

Offer free swipes for taking a survey

Swiping is a mechanic that has made it into almost every dating app out there. How about giving your users extra swipes for completing a survey? While users find it annoying not to swipe endlessly, that feature alone does not justify a subscription for a lot of users. BitLabs Router Link is an excellent solution to this problem. After asking the user to buy a subscription to your dating app, you can offer to take a survey instead.

Dating App with BitLabs Rewarded Surveys integrated. You can choose a survey and get a feature for it. Monetizing a dating app with the BitLabs SDK has great advantages.

Here's how it works: If the user decides to take a survey, they will be redirected directly to a survey. The router link strips away the traditional offer wall and focuses on conversions and user experience. Our algorithm automatically turns your user to the best converting, highest paying survey available. Once the survey is complete, the user gets rewarded with a few extra swipes.

This method is an excellent example of how to keep the app clean of advertising while monetizing the audience that is not willing to pay for a premium subscription.

Allow earning in-app credits with rewarded surveys

The chances of your dating app already having some form of credit system are pretty high. Most dating apps use credits, karma points, or points as a more dynamic approach to reward users or limit certain behaviors, like messaging users that are not a match. Credits for that are often sold as in-app purchases, but many users are not willing to spend money on your app. However, the curiosity of who is on the other side of a blurred outmatch can be tempting. This is why answering a few questions often seems reasonable to find out what a potential date could look like.

Dating App Offerwall. BitLabs Rewarded Surveys in Offerwall Mode allows you to monetize dating apps

Temporarily removing Ads

App monetization is based on video and banner ads, which unsurprisingly is not appreciated by the user but necessary for developers to make a living. But what about giving the user a choice by offering a deal?

Alternative to ads for app monetization: rewarded surveys can replace mobile ads for a specific time in order to get more app revenue

IIf users can take a survey to get rid of ads for some time, it improves your app's revenue and user experience. A survey complete by a US user averages around $1.50 for our publishers, much more than the ad revenue for one user could ever reach in a day. This is why your earnings would most likely increase by offering an ad-free experience for a limited time after the user has completed their rewarded survey. Once the users have experienced your app without ads' hassle, they may feel incentivized to sign up for your premium subscription, which gets rid of ads forever.

Conclusion

Rewarded surveys can close the gap between premium and non-paying users to complete a wholesome monetization strategy that maximizes your app's revenue. App monetization with rewarded surveys is a unique approach that allows monetizing an app without sacrificing user experience. The surveys' topics are based on the interests that users share with BitLabs, instead of being tracked. Therefore you will not have to worry about running into compliance issues with GDPR and App Store policies (Read more about that). As revenue from surveys outperforms the regular incentive-based ad market, integrating rewarded surveys to your dating app, as shown in our examples above, should notably increase your app's revenue. After all, app monetization with rewarded surveys does not have to be your entire app monetization strategy. It can seamlessly be added to your monetization mix.

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