NEW CONSUMER ENGAGEMENT RESEARCH 1,000 US ADULTS AGED 18–65 SURVEYED

Your Users Have Hit an Earning Ceiling. Here’s the Data.

82% of users run out of tasks, games, or offers on their primary platform at least occasionally. 52% experience it frequently or almost every time.

See what users do next, what else they want, and how platform operators can turn unmet needs into revenue and retention.

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Key Insights at a Glance

94%

Are open to something new

Would try a new earning type or consider it once they see it pays fairly.

82%

Hit the earning ceiling

Run out of tasks, games, or offers at least occasionally.

79%

Use 2+ earning platforms

Their rewarded engagement already extends beyond one platform.

WHAT THE DATA SHOWS

3 Findings Platform Operators Should Know

Finding 01

79% of earning platform users actively use two or more earning platforms every month.

And 53% say access to different activities is the main reason.

Their engagement is already being spread across multiple apps.

Finding 02

The earning ceiling hits over half of users in every researched cohort:
‍
55% Cashback & Shopping
55% Personal Finance
53% Rewarded Gaming
51% Survey Panels

It's not isolated to one platform type.

Finding 03

Users want more than one way to earn.

92% of Cashback & Shopping users are interested in gaming.
‍
87% of Rewarded Gaming users are interested in surveys.

The appetite already exists within your user base.

Get the full report for complete vertical
breakdowns and operator insights.

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WHAT'S INSIDE

The Gap That Could Be Limiting Your Platform’s Growth

We surveyed 1,000 US adults aged 18–65 who had recently used earning platforms across cashback and shopping, survey panels, rewarded gaming, and personal finance. The research reveals a consistent gap between how much users want to engage and the opportunities available to them.

We call it the earning ceiling